Generative AI and the Future of Brand Storytelling
@ CANNES
Thursday 19 June, 14:00 – 15:20 CEST
How Sir Martin Sorrell and global AI leaders believe you should build brand content with speed, clarity and creative control
Exclusive Session Livestreamed from the Nikkei FT Anniversary Teahouse, Cannes
Live from Cannes Lions: A Front-Row Seat to the Future of Creativity
Generative AI is redefining the boundaries of creative industries, from gaming and branding to advertising. Once a manual and time-intensive process, content creation is being transformed by technology capable of producing immersive branded worlds in real time, essentially, at the ‘speed of thought’. This technological leap brings both significant opportunities and fresh complexities for companies navigating fast-moving digital landscapes. For brands, the challenge is no longer simply to be seen, but to become part of the experience itself, embedding themselves in ways that feel natural, relevant and genuinely engaging – not unwanted interruptions.
Financial Times, HUMAIN and Luma invite you to an exclusive session broadcast LIVE from Cannes Lions, where FT's Dan Thomas, Global Media Editor, leads an in-depth conversation with industry leading voices: Sir Martin Sorrell (Executive Chairman, S4 Capital), Steve Plimsoll (Chief Strategy Officer, HUMAIN), Amit Jain (CEO, Luma AI) and Hannah C. Elsakr (Global Head of New Business Ventures, Adobe). While breakthroughs in AI are reshaping global creative standards, the conversation will explore how companies are being forced to adapt, how new partnerships are driving innovation in immersive digital spaces, and how forward-thinking brands are using these tools to leapfrog their competition by accelerating and deepening their engagement without disrupting user experience.
IN-PERSON PASS
Gain access to this exclusive in-person event, meet speakers and network with your peers at the Nikkei FT Anniversary Teahouse in Cannes.
World-Class Business Leaders and Speakers join us at Cannes Lions
Panel Discussion: Disrupting the Narrative - AI and the New Storytelling Frontier
How does generative AI enable the creation of photorealistic game environments and branded experiences faster and more affordably than traditional methods?
What technical and creative challenges must be addressed to integrate branded content into games, making the engagement feel more relevant not disruptive to the player’s experience?
What strategic changes do brands need to make to keep pace with a new generation of AI-powered, in-game experiences across multiple platforms - from content and trademark controls to user protection?
Keep Updated with FT Live @ Cannes Lions
We’re Here To Help
Frequently Asked Questions
Contact us today
ftlive@ft.com
© Financial Times Live
FT Live and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice
