Find out more about our PARTNERS

About Us

HUMAIN, a PIF company, is a global artificial intelligence company delivering full-stack AI capabilities across four core areas - next-generation data centers, hyper-performance infrastructure & cloud platforms, advanced AI Models, including one of the world's most advanced Arabic multimodal LLMs, and transformative AI Solutions that combine deep sector insight with real-world execution. HUMAIN's end-to-end model serves both public and private sector organisations, unlocking exponential value across all industries, driving transformation and strengthening capabilities through human-AI synergies. With a growing portfolio of sector-specific AI products and a core mission to drive IP leadership and talent supremacy world-wide, HUMAIN is engineered for global competitiveness and national distinction.

About Us

Luma is building multimodal general intelligence that understands and operates in the physical world. Its flagship platform, Dream Machine, enables anyone to generate photorealistic video and images from simple prompts, and now powers content creation for over 30 million users. In 2025, Luma released Ray2, a frontier video generative model capable of creating realistic visuals with stunning detail and natural motion. Luma's models are used by leading platforms including Adobe, AWS, leading studios, and are available via subscription or API. The company has raised over $150 million from top investors including Andreessen Horowitz, AWS, Amplify Partners, and Matrix Partners.

Fireside Chat - Sir Martin Sorrell: AI and the Future of Marketing

AI's potential goes far beyond personalization and scale—it demands a rethinking of how organizations are structured to drive transformative change. In a conversation with Greg Stuart, Sorrell explained that innovation at many organizations is stalled by an "If it ain't broke, don't fix it" mentality. Effectively implementing AI at scale, then, starts with significant organizational shifts: flattening hierarchies to enable faster decision-making, streamlining reporting structures to reduce resistance, and fostering collaboration across marketing, IT, and finance teams. The ultimate goal is to create an organization that’s agile, adaptable and better prepared to navigate the rapidly evolving AI-driven landscape. Interview was with Sir Martin Sorrell, Founder & Executive Chairman, S4 Capital and Greg Stuart, CEO, MMA.

Affiliated Partner

Learn from the biggest ideas. Meet like-minded people. Be inspired by the best.. 

At Cannes Lions, you’ll see creativity come to life when industry-leading work is awarded and influential thought leaders take the stage. People from all over the world come to the Festival – so you can meet those you don’t usually cross paths with, and those you do. Experience the biggest brands first-hand, or bring your own business to the world stage. Wherever you’re at in your creative career, coming to Cannes Lions will leave you with unmatched learnings, experiences and connections.

Supporting Partner

Monks is a global digital-first marketing and technology company, part of S4Capital plc. Operating in over 30 countries with 7,600+ experts, Monks combines creativity, data, media, and tech to deliver end-to-end solutions for modern brands. Its two core practices—Marketing and Technology Services—help clients engage audiences and accelerate digital transformation. Powered by Monks.Flow, their proprietary AI-driven platform, Monks is trusted by top global brands to create innovative, measurable impact.

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